Focus On Child Nutrition to Curb Growing Epidemic of Child Obesity

Published on : 9 January 2018

Does low fruit and vegetable intake really matter when children are young? Chronic illness such as heart disease, stroke, and cancer are usually concerns for adults. However, life-long positive eating habits (such as eating low fat foods, consuming foods with high fiber, eating less processed foods) are habit-forming when started young. Furthermore, certain diseases such as diabetes and high cholesterol are starting to appear in children who are overweight. Finally, fruits and vegetables have so many naturally occurring vitamins, minerals, phytochemicals, and fiber that are good for your health.

Are our busy lifestyles to blame? Certainly, if you have kids you are getting in the car to go somewhere (to a restaurant, to football practice, etc.). Packaged food such as chips or power bars are very convenient and there is something about opening up a package that seems so easy compared to slicing up that lonely piece of fruit. It really is just a mindset though. Once you start packing up the fruits and veggies in Tupperware containers you will get in the habit. Plus, fruits and veggies are low in calories and fill you up.

We are constantly bombarded with food advertisements and not necessarily for healthy food such as fruits and vegetables. In fact, children 2 to 11 years old are exposed to an average of 150 to 200 hours of commercial messages, or 20,000 commercials a year and the majority of these advertisement are for cereals, candies, or other sweets [2].

So, what is a parent to do? Role modeling is my motto. If you are eating your fruits and vegetables, your children will too. In 2002, researchers at Pennsylvania State University examined parental pressure (“finish your vegetables” or “do as I say”) vs. role modeling (“do as I do”) among 191 five year old girls. The results showed that a daughter’s fruit and vegetable intake was positively related to their parent’s reported fruit and vegetable intake.

So where does SNACK BOX feature in all this?

Parents can also join their toddlers in this space or chose to indulge in some “ME-TIME” at SNACKBOX the Boutique kids and Parents Café, which boasts of sumptuous healthy treats for toddlers, kids as well as parents. PLAYBOX also houses two dedicated party rooms that can house 40 Kids & Adults in each or a combined capacity of 80.

Based on the philosophy of community engagement and parent-child bonding, PLAYBOX has been built with painstaking attention to detail that engages toddlers, kids and parents alike. The facility aims to foster and promote social and peer interaction, co-operative play, cognitive development, creativity and imagination through its play activities.

The play area conforms to the strictest standards of hygiene, safety and security as per The European Standards for Playground Facilities. The entry and exit points in the facility are controlled and manned by security personnel and the entire play facility is completely monitored by CCTV. The space is well managed by a child-friendly crew who have been handpicked and trained to cater to children in the most efficient way possible.

Apart from the crew, another exciting aspect of the facility is its energetic and adorable mascot – ‘J’ the Cool Fox and his inspiration for creating the facility, which is only one thing – clean, safe FUN. The mascot is visually depicted as an anthropomorphic fox who is Clever, Caring and Intuitive and yet Truly Street Smart; qualities children of today ought to imbibe. The kids and adults will also get to revel in J’s antics and activities during their visit to PLAYBOX and who knows, he might just be your kids new best friend!



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